UX Design
- Portfolio -
FU Mortgage
Yellow Bus Advertising
Website // Branding
fumortgage.com is currently in development.
As a brand new business, FU Mortgage needed brand identity and a unique tone. The name of the company says it all. Due to the nature of this project, we were able to take an unconventional approach.
My Role
Visual Designer, Branding Design
RESPONSIVE WEBSITE
This project targeted a very small demographic who “fit in the box” of qualifying for this specific type of loan. The goal was to get the user to apply for a home loan through FU Mortage’s loan portal that connects directly to Fannie Mae, cutting out the middle man. We want to showcase the copy writing and “FU” tone that our client wanted to project.
We anticipate this website will primarily be accessed through mobile.
The home page is the where we try to draw our user in to apply. The rates are automatically pulled from the current national rates.
Next we have the auto filling graphic that showcases the type of users that can apply for the loan.
If that doesn’t draw them in to apply, there is plenty of supporting content to help convince the user.
TAKEAWAYS
FAST
EASY
HONEST
CHEAP
Seems simple right? The goal was to provide the client with a simple website to drive home their simple loan process for those who “fit in the box”.
With this project I learned to step out of the box a little more. Because my work with Yellow Bus is typically video forward, this with the first project I was able to branch out and create something a little different.
